Buyways

Download or Read eBook Buyways PDF written by Catherine Gudis and published by Routledge. This book was released on 2004-05-15 with total page 358 pages. Available in PDF, EPUB and Kindle.
Buyways
Author :
Publisher : Routledge
Total Pages : 358
Release :
ISBN-10 : 9781135952433
ISBN-13 : 1135952434
Rating : 4/5 (33 Downloads)

Book Synopsis Buyways by : Catherine Gudis

Book excerpt: The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.


Buyways Related Books

Buyways
Language: en
Pages: 358
Authors: Catherine Gudis
Categories: Business & Economics
Type: BOOK - Published: 2004-05-15 - Publisher: Routledge

DOWNLOAD EBOOK

The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swi
Atmosphere
Language: en
Pages: 84
Authors:
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-04 - Publisher: BNN

DOWNLOAD EBOOK

Popular Mechanics
Language: en
Pages: 1194
Authors:
Categories: Periodicals
Type: BOOK - Published: 1922 - Publisher:

DOWNLOAD EBOOK

100 Posters that Changed the World
Language: en
Pages: 0
Authors: Colin Salter
Categories: Design
Type: BOOK - Published: 2020-10-13 - Publisher: Rizzoli Publications

DOWNLOAD EBOOK

A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama. This collection charts
Popular Mechanics
Language: en
Pages: 1174
Authors: Henry Haven Windsor
Categories: Industrial arts
Type: BOOK - Published: 1922 - Publisher:

DOWNLOAD EBOOK