A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often

A study of the phenomenon of emotion contagion, or the communication of mood to others.

This volume is directed toward researchers and health professionals with an interest in the interstices of social networks and health. It consists of original p

Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve