Ad $ Summary
Download or Read eBook Ad $ Summary PDF written by and published by . This book was released on 1988 with total page 576 pages. Available in PDF, EPUB and Kindle.
| Author | : |
| Publisher | : |
| Total Pages | : 576 |
| Release | : 1988 |
| ISBN-10 | : CORNELL:31924061861005 |
| ISBN-13 | : |
| Rating | : 4/5 (05 Downloads) |
Book Synopsis Ad $ Summary by :
Book excerpt: Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
