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Handbook of Research on Global Hospitality and Tourism Management
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The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling a
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
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Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed
Consumer Behavior in Tourism and Hospitality Research
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The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consu
Event Studies
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Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the exper
Tourism and Hospitality Marketing
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc