Asian Brand Strategy (Revised and Updated)
Download or Read eBook Asian Brand Strategy (Revised and Updated) PDF written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle.
| Author | : M. Roll |
| Publisher | : Springer |
| Total Pages | : 356 |
| Release | : 2016-02-11 |
| ISBN-10 | : 9781137359179 |
| ISBN-13 | : 113735917X |
| Rating | : 4/5 (79 Downloads) |
Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll
Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
