Brand Lands, Hot Spots and Cool Spaces
Download or Read eBook Brand Lands, Hot Spots and Cool Spaces PDF written by Christian Mikunda and published by Kogan Page Publishers. This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle.
| Author | : Christian Mikunda |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 268 |
| Release | : 2006 |
| ISBN-10 | : 0749445734 |
| ISBN-13 | : 9780749445737 |
| Rating | : 4/5 (34 Downloads) |
Book Synopsis Brand Lands, Hot Spots and Cool Spaces by : Christian Mikunda
Book excerpt: Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
