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In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
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Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and i
Brand Media Strategy
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Type: BOOK - Published: 2014-08-26 - Publisher: Palgrave Macmillan

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From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evo
Brand Storytelling in the Digital Age
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Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest
Digital Brand Romance
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In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%