International Retailing
Download or Read eBook International Retailing PDF written by Nicholas Alexander and published by Oxford University Press. This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle.
| Author | : Nicholas Alexander |
| Publisher | : Oxford University Press |
| Total Pages | : 401 |
| Release | : 2009 |
| ISBN-10 | : 9780199212828 |
| ISBN-13 | : 0199212821 |
| Rating | : 4/5 (28 Downloads) |
Book Synopsis International Retailing by : Nicholas Alexander
Book excerpt: "International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
