Demand: Creating What People Love Before They Know They Want It

Download or Read eBook Demand: Creating What People Love Before They Know They Want It PDF written by Adrian Slywotzky With Karl Web and published by Hachette UK. This book was released on 2011-10-27 with total page 265 pages. Available in PDF, EPUB and Kindle.
Demand: Creating What People Love Before They Know They Want It
Author :
Publisher : Hachette UK
Total Pages : 265
Release :
ISBN-10 : 9780755361779
ISBN-13 : 0755361776
Rating : 4/5 (79 Downloads)

Book Synopsis Demand: Creating What People Love Before They Know They Want It by : Adrian Slywotzky With Karl Web

Book excerpt: Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.


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"An edited version of a conversation that took place in 10 instalments over one year between April 2017 and May 2018 in the artist's studio in Los Angeles."--Pa