E-Commerce in Regional Small to Medium Enterprises
Download or Read eBook E-Commerce in Regional Small to Medium Enterprises PDF written by MacGregor, Robert and published by IGI Global. This book was released on 2007-06-30 with total page 429 pages. Available in PDF, EPUB and Kindle.
| Author | : MacGregor, Robert |
| Publisher | : IGI Global |
| Total Pages | : 429 |
| Release | : 2007-06-30 |
| ISBN-10 | : 9781599041254 |
| ISBN-13 | : 1599041251 |
| Rating | : 4/5 (54 Downloads) |
Book Synopsis E-Commerce in Regional Small to Medium Enterprises by : MacGregor, Robert
Book excerpt: "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
