Marketing Management

Download or Read eBook Marketing Management PDF written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle.
Marketing Management
Author :
Publisher : Pearson UK
Total Pages : 1199
Release :
ISBN-10 : 9781292248462
ISBN-13 : 1292248467
Rating : 4/5 (62 Downloads)
DOWNLOAD EBOOK
Book Synopsis Marketing Management by : Philip Kotler

Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.


Marketing Management Related Books

Marketing Management
Language: en
Pages: 1199

Marketing Management

Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2019-07-12 - Publisher: Pearson UK

DOWNLOAD EBOOK

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subjec
Marketing Management
Language: en
Pages: 0

Marketing Management

Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2022 - Publisher:

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually
Business to Business Marketing Management
Language: en
Pages: 697

Business to Business Marketing Management

Authors: Alan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2017-09-25 - Publisher: Routledge

DOWNLOAD EBOOK

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a
The Marketing Mix
Language: en
Pages: 26

The Marketing Mix

Authors: 50minutes,
Categories: Business & Economics
Type: BOOK - Published: 2015-09-02 - Publisher: 50 Minutes

DOWNLOAD EBOOK

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential
Marketing Management
Language: en
Pages: 336

Marketing Management

Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2021-08-02 - Publisher: Cengage Learning

DOWNLOAD EBOOK

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding f