Entrepreneur Magazine

Book excerpt: Extra money, a better lifestyle, the satisfaction of building a business you believe will really take off—whatever your motive, the success of your home-based business depends upon making the right decisions from the very start. And this comprehensive guide will help you do just that. It's packed with expert advice from some of the most experienced and knowledgeable people around—the staff of business consultants at Entrepreneur Magazine. You'll learn: What businesses are best conducted from home How to research your potential markets, analyze the strengths and weaknesses of your competition, and set your prices accordingly How to organize your finances correctly right from the start—and avoid disaster later How to establish effective advertising and promotional strategies without spending a lot of money How to handle the legal aspects of a home-based business—forms of operation, licenses, zoning ordinances and restrictions, and taxes How to control crucial, but often overlooked, issues like time management, business image, and working in isolation How to turn a room into an office and buy equipment, supplies, and fixtures to create an efficient, comfortable work environment ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 410,000. The Entrepreneur Magazine Group also publishes Business Start-Ups and Entrepreneur in Mexico, as well as videos, audiocassettes, and software that deal with business start-up management. Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor Making Money with Your Personal Computer Starting an Import/Export Business Small Business Legal Guide