Beyond Bedside Manner

Book excerpt: Why is it that some businesses seem to get it when it comes to customer experience, while others miss it completely? The same could be said of medical practices. Doctors are constantly looking for new ways to improve their practices. The problem is they're often looking in the wrong places. Beyond Bedside Manner guides the practice to redefine the doctor-patient relationship in ways that create much more value for the doctor, the patient, and the practice. With insights gained across 3 decades of working with practices across many specialties, author Shareef Mahdavi shows the way to build the modern practice based on creating a memorable patient experience on par with our best customer experiences.