While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologi