Joseph P. Kennedy Presents

Book excerpt: Joseph P. Kennedy’s reputation as a savvy businessman, diplomat, and sly political patriarch is well-documented. But his years as a Hollywood mogul have never been fully explored until now. In Joseph P. Kennedy Presents, Cari Beauchamp brilliantly explores this unknown chapter in Kennedy’s biography. Between 1926 and 1930, Kennedy positioned himself as a major Hollywood player. In two short years, he was running three studios simultaneously and then, in a bold move, he merged his studios with David Sarnoff to form the legendary RKO Studio. Beauchamp also tells the story of Kennedy’s affair with Gloria Swanson; how he masterminded the mergers that created the blueprint for contemporary Hollywood; and made the fortune that became the foundation of his empire.