Know Your Fans
Download or Read eBook Know Your Fans PDF written by Barry Libert and published by Pearson Education. This book was released on 2009-10-12 with total page 23 pages. Available in PDF, EPUB and Kindle.
| Author | : Barry Libert |
| Publisher | : Pearson Education |
| Total Pages | : 23 |
| Release | : 2009-10-12 |
| ISBN-10 | : 9780131375338 |
| ISBN-13 | : 0131375334 |
| Rating | : 4/5 (38 Downloads) |
Book Synopsis Know Your Fans by : Barry Libert
Book excerpt: This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers! Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers--for its own product divisions and other organizations as well.
