Marketing Literature
Download or Read eBook Marketing Literature PDF written by C. Squires and published by Springer. This book was released on 2007-10-11 with total page 245 pages. Available in PDF, EPUB and Kindle.
| Author | : C. Squires |
| Publisher | : Springer |
| Total Pages | : 245 |
| Release | : 2007-10-11 |
| ISBN-10 | : 9780230593008 |
| ISBN-13 | : 0230593003 |
| Rating | : 4/5 (08 Downloads) |
Book Synopsis Marketing Literature by : C. Squires
Book excerpt: This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.
