The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be

Spanning the gamut from "Aaron" to "Zwingli," this dictionary includes nearly 3,000 entries written by about sixty authors, all of whom are specialists in their

Used by companies, organizations, and even individuals to promote recognition of their brand, logos can also act as a valuable means of identifying the source o

The anti-sceptical relativism and self-conscious rhetoric of the pragmatist tradition, which began with the Older Sophists of Ancient Greece and developed throu

In his study Peter Frick starts with the examination of the theocentric structure of Philo's thought as outlined in the important passage De Opificio Mundi 171-