Digital Luxury
Download or Read eBook Digital Luxury PDF written by Wided Batat and published by SAGE. This book was released on 2019-04-29 with total page 318 pages. Available in PDF, EPUB and Kindle.
| Author | : Wided Batat |
| Publisher | : SAGE |
| Total Pages | : 318 |
| Release | : 2019-04-29 |
| ISBN-10 | : 9781526483560 |
| ISBN-13 | : 1526483564 |
| Rating | : 4/5 (60 Downloads) |
Book Synopsis Digital Luxury by : Wided Batat
Book excerpt: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
