Creating and Marketing New Products and Services
Download or Read eBook Creating and Marketing New Products and Services PDF written by Rosanna Garcia and published by CRC Press. This book was released on 2014-04-11 with total page 414 pages. Available in PDF, EPUB and Kindle.
| Author | : Rosanna Garcia |
| Publisher | : CRC Press |
| Total Pages | : 414 |
| Release | : 2014-04-11 |
| ISBN-10 | : 9781482203615 |
| ISBN-13 | : 1482203618 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Creating and Marketing New Products and Services by : Rosanna Garcia
Book excerpt: This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
