The Handbook of Managing and Marketing Tourism Experiences
Download or Read eBook The Handbook of Managing and Marketing Tourism Experiences PDF written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 579 pages. Available in PDF, EPUB and Kindle.
| Author | : Marios Sotiriadis |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 579 |
| Release | : 2016-11-09 |
| ISBN-10 | : 9781786352897 |
| ISBN-13 | : 1786352893 |
| Rating | : 4/5 (97 Downloads) |
Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis
Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
