Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into

Are you a physician looking to grow your new patient base through online marketing? If so, then this book is for you! Today, patients are going online to find t

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequ

Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and