Reputation Management

Download or Read eBook Reputation Management PDF written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle.
Reputation Management
Author :
Publisher : Taylor & Francis
Total Pages : 457
Release :
ISBN-10 : 9780415974707
ISBN-13 : 0415974704
Rating : 4/5 (07 Downloads)

Book Synopsis Reputation Management by : John Doorley

Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.


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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or