In this compilation, the authors include a brief discussion of the myths, taboos, tendencies and new human relations that are related to the sexual behavior of

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion

All over the world, governments, policymakers, and educators are advocating the need to educate students for the 21st first century. This book provides insights

As a community of citizens in the twenty-first century we are fortunate to have emerged from the biological evolution of the past million years and the cultural

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style th