The Public Image of Henry Ford
Download or Read eBook The Public Image of Henry Ford PDF written by David Lanier Lewis and published by Wayne State University Press. This book was released on 1976 with total page 612 pages. Available in PDF, EPUB and Kindle.
| Author | : David Lanier Lewis |
| Publisher | : Wayne State University Press |
| Total Pages | : 612 |
| Release | : 1976 |
| ISBN-10 | : 0814318924 |
| ISBN-13 | : 9780814318928 |
| Rating | : 4/5 (24 Downloads) |
Book Synopsis The Public Image of Henry Ford by : David Lanier Lewis
Book excerpt: Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
