Questionnaire Design for Business Research

Download or Read eBook Questionnaire Design for Business Research PDF written by Carey V. Azzara and published by Tate Publishing. This book was released on 2010 with total page 368 pages. Available in PDF, EPUB and Kindle.
Questionnaire Design for Business Research
Author :
Publisher : Tate Publishing
Total Pages : 368
Release :
ISBN-10 : 9781615668359
ISBN-13 : 1615668357
Rating : 4/5 (59 Downloads)

Book Synopsis Questionnaire Design for Business Research by : Carey V. Azzara

Book excerpt: Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'


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Praise for the First Edition "...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires."