Sales Force Design For Strategic Advantage
Download or Read eBook Sales Force Design For Strategic Advantage PDF written by A. Zoltners and published by Springer. This book was released on 2004-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle.
| Author | : A. Zoltners |
| Publisher | : Springer |
| Total Pages | : 401 |
| Release | : 2004-06-25 |
| ISBN-10 | : 9780230514928 |
| ISBN-13 | : 0230514928 |
| Rating | : 4/5 (28 Downloads) |
Book Synopsis Sales Force Design For Strategic Advantage by : A. Zoltners
Book excerpt: This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
