Services Marketing
Download or Read eBook Services Marketing PDF written by Vinnie Jauhari and published by Oxford University Press, USA. This book was released on 2017-05-17 with total page 604 pages. Available in PDF, EPUB and Kindle.
| Author | : Vinnie Jauhari |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 604 |
| Release | : 2017-05-17 |
| ISBN-10 | : 019945616X |
| ISBN-13 | : 9780199456161 |
| Rating | : 4/5 (6X Downloads) |
Book Synopsis Services Marketing by : Vinnie Jauhari
Book excerpt: Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
