"An accessible and different guide for students and practitioners alike... I′m sure that it will become a standard reference text for sports management" - Pet

"An accessible and different guide for students and practitioners alike... I′m sure that it will become a standard reference text for sports management" - Pet

"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the

Offering an overview of the sport industry and coverage of the foundational knowledge and skills required of the today's sport manager, Principles and Practice

This is the first book to address the link between culture and sport management. The aim is to demonstrate that culture profoundly affects how we research, teac