Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global polit

Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consis

Showcases a range of empirical studies that highlight the potential, inclusivity, and durability of the strategic narrative approach to International Relations

This volume explores the way governments endeavoured to build and maintain public support for the war in Afghanistan, combining new insights on the effects of s

Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as sol