The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn ho

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a bor

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to fi

TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, transl

Wall Street Journal Bestseller The playbook for a new era of global business. The business world has changed, and to stay ahead, companies must think, operate,