Testing 1 - 2 - 3
Download or Read eBook Testing 1 - 2 - 3 PDF written by Johannes Ledolter and published by Stanford University Press. This book was released on 2007 with total page 326 pages. Available in PDF, EPUB and Kindle.
| Author | : Johannes Ledolter |
| Publisher | : Stanford University Press |
| Total Pages | : 326 |
| Release | : 2007 |
| ISBN-10 | : 0804756120 |
| ISBN-13 | : 9780804756129 |
| Rating | : 4/5 (20 Downloads) |
Book Synopsis Testing 1 - 2 - 3 by : Johannes Ledolter
Book excerpt: This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
