Hoop Lore

Book excerpt: In an age where teenage hoop stars sign multimillion-dollar endorsement deals before their first professional tip-offs, it's hard to imagine a time when basketball was among the least publicized of all professional sports. After the game's creation in 1891, establishing a viable professional league was an intense struggle, requiring decades of hard work and dedication from players, owners, coaches and fans. While the game evolved from two-handed set shots, fruit baskets, short-shorts and tiny gyms to slam dunks, shoe endorsements, global popularity and massive urban arenas, the NBA established itself as one of the world's dominant professional leagues. This work, the first comprehensive history of the National Basketball Association, offers a detailed look at how and why the NBA was able to overcome the obstacles that had crushed its predecessors and competitors to become the most successfully marketed league in professional sports. Covered here are Naismith's invention of the game; the rise and fall of the NBL, BAA, ABL and ABA; early teams like the Buffalo Germans and the Harlem Rens; basketball's Olympic debut in 1936; the first professional superstars; dominant franchises; and the current state of the league. Appendices offer lists of early professional basketball leagues and commissioners of the NBA, NBL and ABA.