The Practitioner's Guide to Product Management
Download or Read eBook The Practitioner's Guide to Product Management PDF written by General Assembly and published by Grand Central Publishing. This book was released on 2015-01-06 with total page 230 pages. Available in PDF, EPUB and Kindle.
| Author | : General Assembly |
| Publisher | : Grand Central Publishing |
| Total Pages | : 230 |
| Release | : 2015-01-06 |
| ISBN-10 | : 9781455548552 |
| ISBN-13 | : 1455548553 |
| Rating | : 4/5 (52 Downloads) |
Book Synopsis The Practitioner's Guide to Product Management by : General Assembly
Book excerpt: This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.
