Secrets of Successful Direct Mail

Download or Read eBook Secrets of Successful Direct Mail PDF written by Richard V. Benson and published by N T C Business Books. This book was released on 1990-09-16 with total page 208 pages. Available in PDF, EPUB and Kindle.
Secrets of Successful Direct Mail
Author :
Publisher : N T C Business Books
Total Pages : 208
Release :
ISBN-10 : 0844232947
ISBN-13 : 9780844232942
Rating : 4/5 (47 Downloads)

Book Synopsis Secrets of Successful Direct Mail by : Richard V. Benson

Book excerpt: The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.


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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacul