The why of Consumption
Download or Read eBook The why of Consumption PDF written by S. Ratneshwar and published by Psychology Press. This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle.
| Author | : S. Ratneshwar |
| Publisher | : Psychology Press |
| Total Pages | : 358 |
| Release | : 2003 |
| ISBN-10 | : 9780415316170 |
| ISBN-13 | : 0415316170 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis The why of Consumption by : S. Ratneshwar
Book excerpt: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
