The 9 Super Simple Steps to Entrepreneurial Success

Book excerpt: This book is perfect for anyone who's ever dreamed of starting their own business, or for small-business owners who want to grow the business they already have. Inside, entrepreneurial wiz Marty Grunder offers readers a step-by-step approach to formulating good business ideas, then executing them successfully. Grunder derived these nine simple strategies from the traits shared by all successful business people. He devotes one lengthy chapter to each step, along with illustrative anecdotes and Reality Check sidebars, which offer warnings and issues for further thought. To ensure readers clearly understand what steps to take and why, Grunder also provides examples from both his own business and those of other management experts. Marty Grunder is the founder and president of Grunder Landscaping Co., which generates $3 million a year in sales and continues to grow. He started the business as a 15-year-old with a $25 used lawnmower. Marty is a two-time Young Entrepreneur of the Year for the state of Ohio and in 2001 won the Ernst & Young Entrepreneur of the Year award for Dayton/Miami Valley. He also holds seminars on entrepreneurship and business management through the Winner's Circle, a small-business consulting firm he founded in 1995 (at age 27). He publishes Winning Strategies for Business and Life, a motivational newsletter on marketing and management. He lives in Dayton, Ohio.