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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Type: BOOK - Published: 2005-09-06 - Publisher: McGraw Hill Professional

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A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictabilit
Who Do You Want Your Customers to Become?
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your stra
What Customers Really Want
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Innovation
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Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from
Costovation
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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can y