The Dark Side of Innovation
Author | : Ankush Chopra |
Publisher | : |
Total Pages | : 193 |
Release | : 2013-08-10 |
ISBN-10 | : 1938406214 |
ISBN-13 | : 9781938406218 |
Rating | : 4/5 (14 Downloads) |
Book excerpt: Innovation has usually been considered the engine of business success. But innovation has a dark side. In The Dark Side of Innovation, author Ankush Chopra shows what can happen to a company when innovations arise that impact profitability. He also outlines a step-by-step method for businesses to deal with the resulting quandary. Innovations and changes that destroy profit regularly appear across industries. The systematic method proposed in this book of predicting and dealing with such changes is a result of learning from the mistakes and successes of firms that have faced such profit-destroying innovations.