Ethical Vegan

Book excerpt: 'Powerful and poignant.' Virginia McKenna OBE, Born Free Ethical veganism is not just a diet. Not just an opinion; nor a trend. This is a 21st-century revolution which began more than twenty centuries ago. Ethical veganism is not only about the food you choose to consume, it is a coherent philosophical belief that affects most areas of your life, and which could be the answer to today's global crises. Jordi Casamitjana is the vegan zoologist and animal protection campaigner whose landmark Employment Tribunal in 2020 made ethical veganism a protected belief in Great Britain. Ethical Vegan describes Jordi's extraordinary life and the animal encounters which led him to veganism and legal victory. It debunks myths and dispels preconceptions, offering a comprehensive analysis of veganism as a philosophy and as a socio-political transformative movement. Taking in history, science and everyday living, it explores how it is possible to dress ethically, travel, consume and work responsibly and, of course, eat well without compromising vegan ethics. Ethical Vegan is a riveting read - Jordi Casamitjana argues passionately for humans to interact with the world in a positive and compassionate way. This thought-provoking manifesto for doing no harm has the power to open people's minds and help to achieve a better future for all living things and the planet. As informative as it is incisive, as inspiring as it is inviting, this book will become one of the stand-out pieces of literature in the animal liberation movement. A must read whether you are vegan, vegetarian or otherwise!' Jay Brave