Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the in

This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The

Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the e

With sport sustaining a prominent place in international development policymaking, discourse and delivery, this comprehensive Handbook provides a contemporary,

Sociocultural Issues in Sport and Physical Activity explores the intersections between modern physical activity and society. The text surpasses the scope of soc