This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the a

The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion det

With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Medi

The first in-depth, authoritative discussion of the role of the press in China and the way the Chinese government uses the media to shape public opinion China's

In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on