This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behavio

The American Heritage Dictionary of Business Terms covers the entire spectrum of business terminology. In clear language it defines over 6,000 terms drawn from

Covering all areas of modern business practice, this edition now includes increased coverage of terms and concepts. It also looks at issues such as Internet bus

The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new

Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted e