Fashion Buying

Download or Read eBook Fashion Buying PDF written by Helen Goworek and published by Wiley-Blackwell. This book was released on 2007-06-05 with total page 200 pages. Available in PDF, EPUB and Kindle.
Fashion Buying
Author :
Publisher : Wiley-Blackwell
Total Pages : 200
Release :
ISBN-10 : 9781405149921
ISBN-13 : 1405149922
Rating : 4/5 (21 Downloads)

Book Synopsis Fashion Buying by : Helen Goworek

Book excerpt: Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.


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