Foundations of Marketing Theory
Download or Read eBook Foundations of Marketing Theory PDF written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle.
| Author | : Shelby D. Hunt |
| Publisher | : M.E. Sharpe |
| Total Pages | : 350 |
| Release | : 2002 |
| ISBN-10 | : 0765609290 |
| ISBN-13 | : 9780765609298 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt
Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
