Concept To Creation

Book excerpt: YouTube creators are the individuals who, regularly create YouTube videos to share with their audience on the popular social media platform. These days, there are thousands of YouTube content creators producing videos on literally any and every topic you could possibly think of – from travel vlogs, makeup tutorials, and healthy recipes to fashion inspiration, game reviews and music – you name it. People often refer to YouTubers with loads of subscribers to their YouTube channels as influencers, just like those who have a following on Instagram, TikTok and other social media platforms. However, creators often don’t like being called influencers. They don’t always “influence” others or don’t want to come across that way.