Lotus

Book excerpt: From the Mark 1 in 1948 to the World's most powerful electric hypercar – the Evija – in 2021, the story of the Lotus marque encompasses ongoing technical innovation on road and track. With seventy-four F1 Grand Prix wins, six Drivers' and seven Constructors' F1 World Championships chalked up over seven hectic decades, Lotus consolidated its reputation in racing while at the same time creating some of the World's most stylish and desirable sportscars and Grand Tourers, in-house as well as for global automotive clients via its Lotus Engineering consultancy. With over 380 photographs, this book includes: the origins of the business, creating Austin 7-based competition cars; the metamorphosis from sports-racing cars to F1 – and seven World titles; factory relocations, from Hornsey to Cheshunt to Hethel; the road cars: the Elite, Elan, Europa, Excel, Esprit, Elise, Exige and Evora; how sponsorship transformed traditional British Racing Green into Gold Leaf and JPS livery. There are also interviews with key Lotus personnel and drivers.