Handbook of Business-to-Business Marketing
Download or Read eBook Handbook of Business-to-Business Marketing PDF written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle.
| Author | : Lilien, Gary L. |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 713 |
| Release | : 2022-07-15 |
| ISBN-10 | : 9781800376878 |
| ISBN-13 | : 1800376871 |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Handbook of Business-to-Business Marketing by : Lilien, Gary L.
Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
