Health Care Market Strategy
Download or Read eBook Health Care Market Strategy PDF written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle.
| Author | : Steven G. Hillestad |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 338 |
| Release | : 2018-11-30 |
| ISBN-10 | : 9781284181616 |
| ISBN-13 | : 1284181618 |
| Rating | : 4/5 (16 Downloads) |
Book Synopsis Health Care Market Strategy by : Steven G. Hillestad
Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
