International Business
Download or Read eBook International Business PDF written by Peter J. Buckley and published by Springer. This book was released on 2016-07-27 with total page 308 pages. Available in PDF, EPUB and Kindle.
| Author | : Peter J. Buckley |
| Publisher | : Springer |
| Total Pages | : 308 |
| Release | : 2016-07-27 |
| ISBN-10 | : 9781349264162 |
| ISBN-13 | : 1349264164 |
| Rating | : 4/5 (62 Downloads) |
Book Synopsis International Business by : Peter J. Buckley
Book excerpt: This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.
